God Bless The Refrigerator Magnet!

Custom Postcards and Souvenirs by Avery
Avery Custom Postcards can create for you a colorful and exciting way to promote your business or event with custom postcards, rack cards and souvenir keyrings and magnets.

Souveniers from Avery Postcards
Many Souvenirs Available: Magnets, Keyrings, Coffee Mugs, Memo Cubes, Snow Globes, Spoons, Playing Cards, Hat Pins, Thimbles, Piggy Banks, Shot Glasses, Ballpoint Pens, Bells, and more.

Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.

They dont make the greatest commission for a salesman of advertising specialties, but I cant stop myself from recommending these little beauties first and foremost to my new customers and prospects. And the reason is so simple. They WORK! Ive yet to approach anyone in any kind of business where I dont feel that a refrigerator magnet will be effective advertising. Granted, some are more suited than others, but I still maintain that theyd be of use to any business.

Dominos Pizza is notorious for giving out a magnet with deliveries that includes their logo and the phone number of the local store. I worked for Dominos when I was a young guy, as a delivery driver. Often, whenever sales would dip a little, or the manager was bucking for a prize, we would go "door hanging". Boy did these door hangers produce strong results. Inexpensive marketing that had proven itself time and time again. My fellow employees and I would spend time in a "slow" neighborhood, hanging these on the door knobs of as many homes and apartments as we could, and the results would be immediate. Sales would shoot through the roof! If a crew went out "door hanging" you could count on a lot of calls coming in that evening from the area youd just targeted, for the next 3 days. The problem with these door hangers is, theyre paper, and they wind up in the trash, rather quickly.

A refrigerator magnet, almost always … always winds up on the refrigerator. And there it stays, for a long, long time. What other conventional advertising stays in a home that long? A commercial, printed advertisement, a radio address, nothing … stays as long as the magnet. And no matter what is put on the fridge, be it your childs neatest drawing of a hairy fire truck, or their lunch menu at school, whats on the very top? The beautiful, blessed magnet sporting YOUR company logo!

Lets say you own a heating and a/c company. You get a call from a referral, or yellow page ad. You show up, fix the problem the customer is happy with the work youve done, the price you charged, and then you or one of your service technicians leaves. Three, or four years go by, and this same customers a/c breaks down. He says to his wife, "honey, what was the name of that company we used last time?" Who can remember that long ago? Had the customer been left with a refrigerator magnet, had the service tech actually physically went and put it on this customers fridge the last time he was over, the number would be right there waiting for him. What if this time, hes going to need his complete a/c unit replaced? Thats one heck of a sale to miss out on.

Now most men will probably gripe at me for this one, but cest la vie. Lets say youre a florist. A young teen boy calls to get a mum for his girlfriend for homecoming or a corsage for prom or roses for Valentines-. You deliver the item(s) with a refrigerator magnet. Months roll by, and the teen girls father wakes up and realizes TODAY is his anniversary, and he didnt buy his wife a gift! Trust me; his immediate thought goes to flowers. The old faithful, the default at any time, flowers. Hes going to have them delivered to her work. He remembers the "free delivery" comment on the magnet of your shop, and goes right to it. He calls the number and places his order. Without the magnet, he would have called AAAAmandas Flowers in the yellow pages.

Online businesses can benefit too. Now if promoting a web site, one would immediately think to sell a promotional item that would sit by a computer, but I disagree. If you sent a magnet to an existing customer, itd wind up on his or her fridge. A friend, family member, or delivery person could see it, and inquire about the site. In addition, magnets will adhere to most automobiles. You can carry them around with you, and put them on cars, for focused advertising. I have one client that does this, hes in real estate. Often hell stop by a prospects home, and if no one answers the door, yet a car is in the driveway, he puts a magnet on the car as he leaves. Its produced positive results for him, he says. And hes gotten word of mouth advertising from those people as well. Id be willing to bet that it came from friends and family seeing the magnet on the former customers refrigerator, or toolbox, beer keg cooler, etc.

In my opinion, no business is unable to benefit from this item. So if you own a company and youre looking to advertise, consider the refrigerator magnet. Theyre inexpensive, and last a long, long time. Plus the Dominos one on your fridge is lonely, Im sure.

Written by Kirk Otto
Article by Kirk Otto of www.MakeYourCompanyVisible.com - a premiere source for promotional advertising products. Authorized dealer of Kaeser & Blair promotional product advertising, Kirk Otto is an energetic marketer. He is currently living in San Antonio, TX and is a father of 2 wonderful children.

More About Promotional Magnets

FRIDGE Magnet Marketing... "stickiness strategies."
An excellent example of this trend in action is the old fridge (refrigerator) magnet technique. Offline, its a simple, cheap and EXTREMELY effective technique. ONLine it will achieve the same results.

Promotional Magnets: Promotion that Sticks
Promotional magnets have an uncanny way of attaching themselves to high profile, metal office furniture. Unlike paper promotional items, magnets will simply not be put away. They insist on coating the surface of things, so they are a highly visible method of promotion.

Reminisce and have fun with Refrigerator Magnets
Aside from holding up something, refrigerator magnets also are there because of what they may symbolize. Refrigerator magnets may come in different shapes, sizes, colors and messages. Refrigerator magnets can bar messages that can be quite humorous, inspirational or anything.

Promotional magnets from National Pen Corporation.
Promotional magnets from National Pen keeps your message in front of your customers every day. ... Promotional Magnets Advertising More Promotional Refrigerator Site Index. Promotional Magnets - Practical Durable Advertising for Just Pennies ...