Real Estate agents all over the US are finding that the
aggressive use of real estate postcards to promote their
name and services is very effective in gaining new clients
and increasing commissions. Let¡¯s examine why
postcards work.
Real Estate Postcards are both affordable and attention-
grabbing. Because a postcard doesn't need an envelope,
your message has a head start at getting attention. The
start of any successful marketing effort begins with an
attention-grabbing first impression.
Real estate marketing postcards have been around for a
long time, and have been loved by marketing
professionals because they are highly visible and tend to
generate response. With today¡¯s printing technology,
full-color real estate postcards are more affordable than
ever.
Real estate marketing Postcards get read by over 99% of
your prospects. Think about the last time you received a
postcard in the mail. What did you do with it? If you¡¯re
like most people you probably read it as soon as you
took it out of your mailbox. You may then throw it away,
but by that time the marketing message already got to
you.
It¡¯s this immediate impact that makes real estate
postcards so effective in prospecting. You only have a
few seconds to get someone¡¯s attention, and a postcard
can do that better than any other mail piece because the
headline and marketing message are right there shouting
at the reader. No envelope to open, no paper to sort
through.
Real estate marketing postcards are far cheaper to send
than regular mail. You can mail a 4.25 inch by 5.5 inch
postcard via First Class Mail for only 23 cents. You can
make small, targeted postcard campaigns and get the
same results as an expensive print or broadcast
campaign might bring.
Another benefit of real estate postcards is that you can
mail them bulk mail (standard mail), and the impact is the
same. There is no reason to pay for first class postage.
This allows you to go as large as 11 inches x 6 inches
and still be within the range of a standard mail letter,
which will only cost you between 17 cents and 23 cents
to mail depending on your list. These oversized real
estate marketing postcards really stand out on the mail.
For real estate agents, the key to success is to mail to
the same ¡°farming¡± area over and over to get your name
in front of potential clients enough so that they
remember you when it is time to list or buy a home. The
most successful agents mail at least 500 real estate
postcards every time they list or sell a home to the
immediate area surrounding the property. In addition,
they mail general real estate marketing postcard
messages on a monthly basis, such as ¡°Find Out what
Your Home is Worth¡± to their entire farming area. They
also mail holiday greetings and calendar cards. They
create special promotions or joint venture promotions
with local businesses such as ¡°Come in to our Flower
Shop and get a Free Valentine Rose Compliments of Jane
Williams Realty¡±. They mail ¡°Recent Sales in Your Area¡±
cards.
Newsletters are also powerful relationship building tools,
and successful agents work those into their mailing
campaigns as well.
